Versatile creative based in Amsterdam. Currently leading creative strategy at TransPerfect ContentLabs.
About Me
I'm Yassmin, a creative strategist & art director. I like making ideas feel real – crafting the identity, mood, and visual language that give a brand or campaign its shape.
Growing up between Tehran, rural Pennsylvania, and New York City, I've learned to blend diverse influences into everything I do. Each place has left its mark on my creative approach and my ability to connect with people of vastly different cultures.
Whether you're looking to team up on a project or seeking fresh ideas, I'm here to help.
My CV
Starting as an intern when our team was just taking shape, I helped lay the groundwork for what would become a thriving department: TransPerfect ContentLabs. After two years, I earned a promotion to a leadership position, in which I've been driving creative strategy and art direction for 4 years. Overseeing our evolution from a small internal studio to a fully-fledged client-facing agency, I've worked to seamlessly blend our in-house expertise with client collaboration.